Deleting Link Spam

If you own a WordPress site, you know about link spam. That’s the comments you get on your posts which are designed simply to embed a link back to the commenter’s website to help them rank. Link spam is not just an annoyance, it has the potential to hurt your site’s rankings. Here we’ll take a look at how that happens.

The big tactic in link spam is fawning before the site owner and engaging in ridiculous flattery to get that post comment approved. And – guess what? – it’s hard to resist! Your own vanity can do you in.  It can be hard to discern what is link spam and what is a real comment. Uh, it’s typically ALL spam.  Here’s a sampling of just a few of this week’s fulsome commentary….bad English is one way to figure out you’re not dealing with an actual reader.

Submitted on 2010/03/02 at 7:01am
Nice post! These are vital things to stay in mind, it’s usually easy to forget about the easy things after you get consumed by a project.

Submitted on 2010/03/02 at 5:54am
It’s been a while since I browse a really glorious blog post. Not only well written but relevant. Congratulations.

Submitted on 2010/02/28 at 7:30pm
Your blog is very interested. I am to find for website how your site, and it is good.

Submitted on 2010/02/28 at 12:26pm
Great Blog! I have a similar site, and get a lot of spam. Do you face such problems? Can you please recommend some steps I take to combat spam. Thanks.

Submitted on 2010/02/25 at 3:59pm
Your blog is very interested. I am to find for website how your site, and it is good.  (they came back for another crack)

Again, approving these comments means you are outlinking to spam sites (low value, junk sites) and these outbound links can tip the balance on your own good link profile. You should ONLY link out to high quality sites to associate yourself with valuable web properties. It’s just one of many positive signals you can send an engine to help your own search engine placement.

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