Case Study: Leads Aggregating Site
We took on a large leads aggregating site that was sitting on the second page of Google search engine results for a Top 10 Most Competitive Keyword with more than 2.1 million searches every month for that exact phrase. Current revenue was $30,000 a month. The site had not been touched for some time and needed an aggressive SEO plan to begin to move it from position #17 on page 2 for the targeted key phrase. This sole phrase provided the bulk of the site’s revenue.
We refreshed its library of articles which forced engines to revisit the site. We also made more than 60 changes to the site over the course of several months. We used “white hat” SEO best practices and also our own closely guarded tactics developed from many experiments. Within 4 months, the site moved to Google’s first page and revenue increased by $40,000 to $70,000 a month. We also achieved an indented result or second listing below our result, further pushing the competition down the page. The site’s high ranking was #6 (page 1) which placed it “above the fold” – a critical revenue point – for one of the most hotly contested keywords in cyberspace.
Case Study: Organic Ecommerce
We created and SEO’d a new Ecommerce site for an upscale organic product with a loyal fan base. The problem? The existing online distributors were entrenched, older sites. Through solid SEO we achieved very high Google rankings for a number of the site’s most desired keywords including brand name at #2 and “odor neutralizer” at #11, beating out the competition.
In addition to creating an advertising campaign (with A/B testing to see ad which was most successful), we focused on increasing natural rankings. In 2009, approximately 50% of sales now come from “free” sources, versus paid sources (advertising). Success breeds success and as a site continues to do well and show up for many keywords it becomes more difficult to dislodge. The site is focusing on increasing its natural visitors to 60% by 2010.
In 2009, the site had an average conversion rate of 34.25%. Now, that’s good optimizing.