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What to Ask Your SEO Specialist

You’ve heard about search engine optimizing being about making your site friendly for search engines. But what does that dumb phrase really mean, “friendly”? Friendly means a bunch of different things, but mostly it means functional. First your website should be architecturally impeccable so as to not cause any problems with a search engine indexing [...]

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Social Media Taylor Guitar Success

For a grail story on how to use (exploit) social media, take the recent case of Dave Carroll, a musician who apparently had his guitar trashed by United Airlines on a flight in spring 2008.  For 9 months, he dogged the airline to reimburse him for his guitar (a Taylor, which becomes important a little [...]

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