We’re located in Dallas, Texas and have designed our services to backup the work your marketing team is doing. We provide high quality, consulting knowledge for a flat fee. We tell you what to do and how to do it, you implement.
- Phone Support Call
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- Home Page Only SEO
- Local SEO Advice
- Linkbuilding Advice
- SEO Review
- Conversion Pathway Review
- Traffic Building Tricks
- Keyword Research
- Competition Profiling
- Usability Flaw Detection
- Building Test Platforms
- Google Ad Writing
- PPC Campaigns
- SEO by the Page
- How to Blog for SEO
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Read on to Learn more about SEO. There are basically two types:
1. On Page SEO
Optimization concerns all elements on your website, from images, text content and headlines to meta data and architecture. Our process includes a lengthy interview to understand your business terminology, and the words customers would use to describe your products and services.
Then we perform keyword research to determine the volume of searches which exist for your terms. We target certain phrases for various reasons – competition, high volume, relevancy, and geo-targets are just a few. For example, we wouldn’t focus on ‘landscaping’ as a keyword if you were a garden service located in North Texas, but ‘dallas landscaping,” where your customers are. Nor does the potential customer have to use “dallas” in his search; engines scrape IP addresses to deliver geo-customized versus national results. Those don’t really exist anymore except for big brands. Today, optimizing is profoundly local and we excel at it.
To optimize a site is to make it highly focused and relevant to the specific terms your customers use. When your site is highly relevant, and useful to your visitors, search engine ranking follows.
On Page Search Engine Optimization includes:
- Content
- Meta data (tags and descriptions)
- Navigation & architecture
- Image optimization
- H1 headlines
- Internal linking pattern
- Anchor text
- HTML, scripting
- User Experience – load times, usability, web conventions, information architecture, use of real estate, etc.
- Crawl errors
- Page redirection
- Data reporting set up, Google Analytics and Webmaster Tools
- Outbound linking
- Code validity
- Registration and server signals
- Conversion pathways and design flaws
- Bounce rate troubleshooting
- URL & page structure
- Blogging for content
- Enabling social media
- Canonical issues
2. Off Page SEO
These are elements which are not under your control, such as who links to you (good and bad links), how many people find your content great, user engagement levels, social media penetration, and all the algorithmic metrics that search engines use to evaluate the authority of your site, which figures greatly in its ranking. If part 1 of SEO is to make sure the on page elements are all working for your keywords (products, brands, services), then part 2 of SEO is to get out there and attempt to influence the internet to reward your sites with inbound links (the biggest component in high rankings). The age of your domain matters. The server it sits on matters. And we’re just getting started. There are hundreds of hundreds of elements that engines evaluate.
Off Page Search Engine Optimization includes:
- Link development: quality over quantity (backlinks)
- Link relevancy
- Directory placements – what to be in, what not to be in
- Press releases and content syndication
- Identifying your competition’s # of links and studying the gap
- Tools for measuring ranking gains and metrics for success
- Link bait
- Sharing tools
- Engine resubmission
- XML site map
- Authority signalling
- Google Places & Maps, Yelp, local directories
Some local Dallas businesses have already optimized their websites, so they need off page SEO only, especially if they sell nationally….but the majority of our clients need both, so we perform on page SEO first for the best possible indexing, then off page SEO follows for a given period. We provide strictly White Hat SEO; if you want to buy links, please go elsewhere to damage your site.
Why Optimize?
The reason you “buy” Search Engine Optimizing is to get in front of more customers. The higher on the page you are, the more people click.
A whopping 42.13% click the first organic search result, on Page 1.
By contrast, for position #9 on Page 1, just 2.8% click your result.
Imagine the difference coming up a few positions can mean to your revenue. Moving from position #9 to #3 where 8% click, can increase your traffic by over 290%!
The money you spend on optimizing to rank your site higher, and make it more irresistible to customers, is paid back to you in higher sales. You invest once to buy more customers, but your ROI keeps on giving.
Search engine optimizing is not art, it’s science. Everything we do is driven by your traffic data, and independent, third party reporting systems. It’s removing things search engines don’t like and adding in what they do. But it’s knowing what to do with the traffic that sets us apart. It’s not enough to rank. If customers land on your page, but don’t take action, it’s game over. Your primary landing page will be re-engineered to support selling, selling, selling. Few SEOs have the extensive ecommerce experience that we do. We understand landing page conversions. We don’t just get you more traffic, we optimize your conversion paths at the same time. And every site has a conversion event (sale) they want to achieve, whether it’s a product transaction, drive a phone call or sign up for a newsletter.
Our locally focused, Dallas-based SEO is typically a combination of organic (regular search engine results) SEO and paid search (Search Engine Marketing or Pay Per Click). We do a lot of research, including close study of your competition. The most important part is understanding what business terms, “Keywords,” give you the most sales. A page with a high click through rate, but low conversion is still a loser.
Short term, it’s best to invest in On-Page SEO which is something you really do once, if you do it right. Long term, invest in Off-Page SEO which builds a network of backlinks – links which function as “votes” to Google and other engines. He who has the most votes…wins.
Let us show you how buying SEO can increase revenue handily at a high ROI. You can get started quickly and begin seeing results in as little as a month. Ask us how we can do it profitably for you, by optimizing your campaign so that you ALWAYS MAKE MORE THAN YOU SPEND. Yes, it’s possible. Ask!